Welcome to IPC PPC
IPC has partnered with Acquity Group to bring you affordable and highly effective Pay Per Click Advertising solutions to help you promote your business, solutions and Intermec products.
With Google AdWords and this fully customized and managed program, we can help you establish keyword phrases relevant to your target market and direct the prospects to your website or specific campaign landing page to promote the specific products and solutions.
As a pilot program participant, you will receive additional services and support and in return we would appreciate your feedback to help us improve the deliverables.
Register Today
1. Review the Frequently Asked Questions section at the bottom of this page
2. Select the tier, commitment level and additional services that meet your specific needs
3. Complete the PPC Participation Form and select the geography, products and solutions you would like to promote.
Program Overview and Pricing
Acquity Group is a leading Brand eCommerce and digital marketing company that leverages the Internet, mobile devices and social media to enhance its clients' eCommerce performance.
Tier
Minimum Commitment
Program Cost
Services Included
Tier 1
2 months
$1,790 Media Buy
Includes advertising and administrative fees
• Initial Configuration, including keywords and ad text
• Geotargeting
• Budget recommendation
• AdWords account creation & initial setup
• Monthly status report
Tier 2
3 months
$4,090 Media Buy
Includes advertising and administrative fees
• Everything included in Tier 1
• Active account management
Additional Services (A la carte items)
Service
Product Listing Ads
Bing/Yahoo
Custom Landing Pages
Analytics & Conversion Tracking
Additional Reviews
Translation Services
Pricing
$1,000-$3,000 including media buy
25% of Google Media Spend
$450-$750
$500-$1,500
$1,000-$5,000
Based on needs
Description
Setup & management of product listing ads to run on the Google Shopping Network
Build, and perhaps management, of parallel campaigns on the Bing/Yahoo shared network
Recommendations & build of custom landing pages to improve the user experience and ultimately conversion rates
Review, recommendations, and/or setup of paid search traffic behavior & conversion tracking for analytics, including all analytics platforms
Increased reporting (bi-weekly, weekly)
Keyword & ad copy translations into one or more languages
Frequently Asked Questions
Can we use Intermec co-op and/or CDF to fund the campaign?
Yes. Please follow standard Intermec co-op and CDF guidelines to receive prior approval and reimbursement.
Can we select specific geographies for my campaign region?
Yes. Campaigns can be targeted by country, state, metro area, city, or zip code.
Do we have exclusivity in our targeted region/territory?
No. There is no way to guarantee exclusivity for any set of keywords.
Can we decide which Intermec products we like to feature?
Yes. This program is designed to provide value for Intermec’s partners. We will design the campaigns based on your goals and priorities.
Who will select the keywords we should use?
Intermec will develop recommendations based on scope and budgets, set at an initial discovery conversation with the partner. Along with the keyword recommendations will be campaign structures, ad copy, and suggested destination URLs.
How often can we change the keywords during the pilot program?
Technically, you may change keywords as often as you like. However, in practice, we recommend 2-4 weeks of data before making adjustments.
What information will be in performance reports?
Performance reports will include a dashboard showing key metrics, including click through rate, conversions, cost per conversion, conversion rate, revenue (if applicable), quality score, and/or cost per click, as well as recommendations for improving campaigns should they continue. These reports may be limited by the ability to capture these metrics.
What information will Intermec need to initially launch campaigns?
Assuming Tiers 1 or 2, Intermec will require participation in a discovery session in order to determine the goals and scope of the campaigns. We also may have a short task for enabling conversion tracking. Generally, after this point, a quick review of the full campaigns before launch is all we need.
How much involvement is required once campaigns are live?
There is no required involvement post-launch. The team may have some questions that will aid in optimizations, but most inquiries can be solved with an email.
Are there resources available to help us develop landing pages and other advanced campaign features?
Yes. A series of a la carte services are available to partners spending over $5,000 per month.
How many keywords can we target?
It depends on your budget. Acquity Group can provide a budget recommendation based on your priorities.
Who can we contact for more information?
Please contact Intermec Partner Concierge
480.350.7999
walter@partnerconcierge.com
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