Do It Yourself Marketing Tools

Marketing is part analytics, part science and part art. Although each component provides a unique value, it is the perfect combination of these components that produces extraordinary marketing campaigns and sales results.

When executing your campaigns, remember the 7 Steps to effective lead generation

  1. Set clear campaign objectives
  2. Select the most effective media
  3. Develop a compelling offer
  4. Plan for response management
  5. Qualify the responses
  6. Develop prospect nurturing program
  7. Measure you campaign results

This section is designed to provide you with various tools you may need to develop, manage and execute marketing campaigns to meet your specific budget, resource expertise and bandwidth. If you need a particular tool in your arsenal or have questions, please contact the Partner Concierge at intermec@partnerconcierge.com

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Banner Advertising - DIY
Highly targeted banner advertising is a very effective tool to brand products and services, and generate qualified prospects for future lead generation programs.

Download banner advertising guide

  

Maximize Microsoft Outlook for Email Communications
Download the Outlook Template document for detailed information on how to save pre-designed graphic files as an email template and use your MS-Outlook to conduct email blast to your customers.

Download Outlook Template

  
       

Essentials to Social Media Marketing - DIY
Despite the growing use of social networks, marketers are struggling with ROI measurement and media mix allocation issues. How B2B and B2C industries differ in how they use the new media.

Download Essentials to Social Media

  

Low cost Email Blast application
WorldCast by Fairlogic Systems is a low cost email application tool which can help you automate email distribution to your customers. Download the trial version and test it before purchasing the full version.

http://www.fairlogic.com/worldcast

  
       

Advertising and PR in B2B Marketing - DIY
Well planned and effective advertising and PR campaigns are effective way to reach B2B buyers and decision makers to educate them on your products and solutions.

Download Advertising and PR in B2B Marketing

  

NAICS Code Directory
Before purchasing a database, visit the North American Industry Classification System (also known as NAICS) to refine your target audience.

http://www.census.gov/cgi-bin/sssd/naics/naicsrch?chart=2007

  
 
Resources listed in this section are for your consideration and evaluation purposes only. It is not intended as endorsement of the company, products or services they provide.